·         Utilize TRIZ and Positive Deviance methodologies (advanced problem solving) to help companies, organizations and small businesses create innovative products and services that address targeted market challenges and needs.

·         Develop key message model and execute online & offline communication strategies that empower, inspire and motivate customers, employees and all stakeholders to connect and engage.

·         Brand loyalty campaign development that engages the targeted audience and aligns with the company's mission and vision.

·         Conduct market research and testing to measure product feasibility and effectiveness of campaign and communication strategies to drive efficiencies and ROI.

·         Provide workshops to small business owners, non-profits and associations on branding, marketing communication, motivating employees and engaging customers as well as on driving innovation in entrepreneurship.